ABOUT
Seelleria
Behind the name Seelleria is Hilda – a founder with a deep passion for psychology, fashion, and unique objects, and a refined sense for aesthetics, emotion, and meaning.
Her interest in psychology – the study of the soul (from the Greek: psychÄ“) – is where the idea for Seelleria begins: a place where outer beauty and inner experience come together.
Whether it’s a garment with a story, a handpicked bag, or a stylish home accessory – Hilda takes joy in curating items that touch, inspire, and make the everyday extraordinary. The name Seelleria is a coined term combining “Seele” (soul) and “sell,” representing conscious consumption with depth.
For Hilda, fashion is not just expression but an encounter: with oneself, with others, and with the moment.
With Maison Seelleria, she creates a space for all of this—complemented by regularly held events that invite creative exchange and personal growth.
